Summary

What Information We'll Cover

Consumer behavior analysis is more than just marketing. It encompasses any decision related to what humans consume. Join us as we uncover the intricacies of consumer behavior and the impact of various influences on our choices. Participants will learn about the work of pioneer in the consumer behavior analysis space, Dr. Gordon Foxall, and his Behavior Perspective Model. Dr. Foxall's model integrates behavior analytic concepts and principles into the analyses of how consumers make choices and respond to marketing tactics. This model allows us to expand the variables that can be manipulated in a consumer behavior context using behavior analysis. It's about understanding the environment's influence, learning histories, and consequences that drive our choices. Consumer behavior analysis isn't just about corporations manipulating spending. It's about understanding human choices in gambling, addiction, health behaviors, and daily product or brand choices. Join us for a thought-provoking discussion that will shift your perspective on the influences behind consumer choices!
Purchase This Course ($15)

The Details

ST1003 - 1 Learning CE

INSTRUCTOR:
Shannon Biagi, MS, BCBA
 DURATION:
57 minutes
PARTICIPATION MONITORING:
Pulse Checks, Post-training Quiz
 EVENT FORMAT:
Asynchronous online course with videos

CE PROVIDER INFORMATION: 
Chief Motivating Officers, LLC (OP-19-3170)

After this course, participants will be able to:

Objectives - What We'll Accomplish During This Course

  • Define consumer behavior analysis, as well as other theoretical approaches to analyzing consumer behavior

  • Identify the components of Foxall’s Behavior Perspective Model

  • Determine the role of motivating operations, learning history, and operant conditioning in a consumer context

  • Review research related to the consumer situation and the variables that influence purchasing behavior

  • Identify the different consumer behavior classes based on utilitarian vs. informational reinforcement of consumption

Course Outline

  • 01

    Introduction

    Show Content

    • ST1003 Syllabus

    • Pre-course Check-in
  • 02

    Lessons

    Show Content

    • Optional: Downloadable Guided Notes

    • Part 1: What is Consumer Behavior Analysis?

    • Part 2: Breaking Down the Behavior Perspective Model

    • Part 3: Learning History and the Consumer Situation

    • Part 4: Classes of Reinforcement of Consumer Behavior
  • 03

    Complete the Course

    Show Content

    • ST1003 - Completion Quiz

    • Post-Training Survey

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